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Uku’s New Chapter

What does a new chapter mean for Uku, the work management software? A new look, new energy, and new opportunities.

Juuli Pihel Juuli Pihel · Updated Sep 28, 2026 · 2 min read · Reviewed by Rain Allikvee
Cover for Uku’s New Chapter

Hi! It’s Uku, your smart assistant here. You’ve seen me before, but we haven’t met face-to-face yet.

The spring of 2023 is a monumental time for me for many reasons.

Have you noticed that I’ve got a brand new look? Let me explain my new appearance to you. On my chest, there’s a rune, the Uku rune, activated by a powerful force, which revealed itself to Rain, my creator, during deep meditation.

Runes have been powerful signs since ancient times. In the Nordic countries, runes are used to attract good luck, protect oneself and solve problems. If you want the rune to work, you have to hold it close. Now, my rune is always here to carry you.

There are four levels of the Uku rune:

  1. Love – that’s where life begins.

  2. Idea – it creates motivation and will.

  3. Space – it opens up potential and possibilities.

  4. Time – it creates realities.

Uku rune – The freedom to do less and fly higher.

Article illustration

Owls have always been associated with wisdom, and the rune on my chest will be your guide when you’re working. The name of my rune is “Freedom“. Just as an owl is free to fly everywhere, I give you the energy of freedom to take yourself to new heights, focusing on innovation and growth.

A new look isn’t all I’ll surprise you with this May. A new chapter is beginning for me, Uku. My team is working hard and creating new ways for you to do your job easier, faster and wiser.

Everything we do is to give you freedom. The freedom to do less manual and time-consuming tasks so you can focus on what’s more important, like being closer to your clients, colleagues and family. I’m so excited, and I’d love to tell you all about it right now, but then it wouldn’t be a surprise.

Uku’s event

The secrets were revealed on May 30th at the thrilling Uku’s Event, where my team showcased all the innovations, from new tools to practical artificial intelligence. You can still watch the recap.

The story of Uku

Have you heard how the technology artists Rain and Jaanus created me? Find that story, and everything else that’s new, in my team’s introduction and the rest of the Uku blog.

Juuli Pihel

Marketing Specialist at Uku. Crafting content that helps accounting firms discover smarter ways to manage their practice.

Published May 2, 2023 · Updated Sep 28, 2026

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