How Primum broke through its growth ceiling with Uku

Primum is one of Latvia’s leading accounting firms. Its 25-person team serves domestic and international companies, from smaller businesses to large enterprises, with accounting, tax, payroll, financial analysis and legal services. Led by Raivo Pede, a recognized voice in Latvian accounting, the firm has built its reputation on handling demanding clients well.

Most accounting firms do not stall because the work is bad. They stall because the system underneath the work stops keeping up. That was Primum’s experience. A growing client base kept running into the same wall: software that treated every client the same.

Good software that had stopped fitting

Primum did not switch because their previous tool was bad. They are clear about that.

“It was a solid practice management solution. Time tracking worked well, and it offered a wide range of functionality, so it certainly wasn’t a bad tool.”

The problem was fit. As Primum grew and took on larger clients, Qtime’s standardized approach became a constraint.

“Its workflows were heavily standardized, applying the same processes to all clients, which didn’t quite match the way our firm operates. We needed more flexibility in configuring workflows around individual clients.”

For a firm whose biggest clients each require an individual approach, one fixed process is not efficiency. It is a ceiling.

Why Primum chose Uku

The decision came down to four factors.

1. Centralized client data. All client information in one place instead of scattered across systems and spreadsheets, giving a clear overview of each client’s status at any moment.
2. Flexible workflow customization. Workflows that adapt to how the team actually works, rather than a rigid, one-size-fits-all structure. This mattered most for large clients, where each one can be configured exactly the way it needs to be handled.
3. Easy adaptability to individual needs. Straightforward to configure at both team and client level, which made the rollout and day-to-day use much smoother.
4. Good UX/UI. An interface the team found genuinely pleasant and intuitive to work in.

“We needed more flexibility in configuring workflows around individual clients, exactly the kind of adaptability Uku offers.”

How Primum runs on Uku

The firm has built its daily operation around a handful of Uku features:

• A customized Clients section, with fields tailored to the firm’s needs, so every piece of client information lives in one place.
• Standardized workflows and one-off tasks, which make time analysis far easier and show exactly where time is spent across clients and team members.
• Structured tasks, where the team saves links to working documents and uses checklists to break work into steps, so everyone follows the same process.
• The Projects section, to manage one-off projects and track their status at a glance.

“We have fully standardized our workflows and one-off tasks, which makes subsequent time analysis far easier, giving us clear visibility into where time is actually being spent across clients and team members.”

From stagnation to the next level

Ask Primum what running an accounting firm is actually like, and the answer is honest. It is hard to keep quality consistent, hard to distribute work sensibly, hard to see how far along each task really is, and hard to measure which clients are even profitable. Without a system that fits, all of that adds up to one outcome.

“Without the right system, all of this leads to stagnation, and the firm simply stops growing. That was our own experience before we adopted a proper practice management tool. We were limiting ourselves.”

The change came when the system finally fit the firm rather than the other way around.

“Once we implemented an effective practice management system, our growth allowed us to reach the next level, and then the next. Each improvement to our practice management setup opened up the next stage of development.”

That shift is why Primum no longer thinks of Uku as time-tracking software.

“For us, Uku has become more than a tool for tracking time. It is part of how we manage and scale the firm.”

What Primum would tell a firm still without a system

Their advice to any firm still running without practice management is direct.

“We would strongly recommend implementing a tool like this. Without one, a great deal of time is lost on unproductive administrative work, time that could instead go into meaningful tasks that create real value, both for clients and for the firm.”

They also value that a capable system does not have to be a complicated one.

“Uku has struck a good balance between functionality and simplicity, which keeps the tool from becoming overly complex.”

And the firm’s summary of what that balance buys them:

“The combination of centralized client data, standardized workflows, and reliable time analysis gives us the visibility we need to keep raising our service quality as we grow.”

Run your firm like Primum

If your current tool forces every client through the same process, that is not a small annoyance. Over time it decides how many complex clients you can take on. Uku lets you build a workflow around each client, keep all their data in one place, and see exactly where your team’s time goes.

Most firms are up and running in two to six weeks, with free migration help and personal onboarding. See Uku pricing or book a demo, and we will map it to how your firm actually works.